Plastics Industry Association (PLASTICS) Launches Flexible Film Recycling Alliance to Improve Recycling Rates, Access, and Education

The Plastics Industry Association (PLASTICS) has announced the Flexible Film Recycling Alliance (FFRA), a new initiative to educate the public on the sustainability and recyclability of flexible plastic film products in the United States. FFRA was created to improve the recycling of flexible film products by working to accelerate recycling rates, access, and education. At a time when many Americans express a lack of confidence regarding how and where to recycle flexibles, the Flexible Film Recycling Alliance will convene industry representatives from across the flexible film supply chain to develop solutions to address the challenges surrounding the recycling of flexible films and bags.