Marketing Study:

Flexible Packaging Transition Advantages - Consumer Study

Consumers Choose Flexible Packaging

Flexible Packaging Transition Advantages Study

The FPA commissioned a Flexible Packaging Transition Advantages Study to better quantify the impact of switching from non-flexible packaging to flexible packaging. The study integrates insights from consumers surveyed online in September 2016 by the Harris Poll.

Key Findings

Consumers favor flexible packaging

In the Harris Poll study, Americans were prompted to choose between flexible and non-flexible packaging for a product they were considering purchasing. Approximately 71% said they would prefer flexible packaging over non-flexible packaging.

Furthermore, 79% of Americans believe there are benefits to having food products stored in flexible packaging versus non-flexible packaging.

Consumers will pay more for flexible packaging

In the Harris Poll study, 46% of Americans indicated a willingness to pay more for food products stored in flexible packaging than they would for food products stored in non-flexible packaging.

Related Outreach and Communications Materials

E-BOOK

E-Book: Operational Efficiency and Consumer AppealTo help communicate the study's findings, FPA developed the Operational Efficiency and Consumer Appeal e-book to summarize and highlight key take-aways from the study.

INFOGRAPHIC

Infographic: Switching to Flexible Packaging Strengthens SalesThis dynamic infographic visually summarizes the key findings from the Transition Advantages - Consumer Study. Use it to easily communicate how brand sales can be strengthened when a switch is made to flexible packaging.

MEMBERS ONLY REPORT

Report: Flexible Packaging Transition Advantages StudyThis report offers insights from brand owners surveyed online in September 2016 by Packaging World and insights from consumers surveyed online by the Harris Poll in September 2016.