Formed in early 2002, the Flexible Packaging Association's Strategic Planning Committee meets on a regular basis to develop and recommend to the Board of Directors long-range strategic direction for FPA that will bring value to the members and increase industry participation in the Association. The Strategic Planning Committee's goals include defining all the sectors within the flexible packaging industry; recommending the segments of the industry which FPA should represent; identifying programs which companies cannot develop as effectively on an individual basis; identifying challenges common to the industry and developing strategies for dealing with these challenges; evaluating current programs and new opportunities; developing recommended objectives and time frames for programs and referring them to the appropriate FPA program committees; and measuring the effectiveness of all programs.